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Good leadership - In this role the leader is the go-to thought-leader and visionary of the SEO and SEM departments. Responsible for employing effective digital marketing strategies within these departments. The Head of Search Marketing will play a lead role in the establishment of effective consumer acquisition strategies. To create testing frameworks and departmental calendars and processes for the purpose of achieving the business’s KPI’s To participate directly in activities such paid search, site optimization, display, retargeting, email and direct mail management among other activities. To identifies and conducts necessary research and tests and implements department-wide measurement methods that will align the digital marketing activities with overall goals of the business. To take initiative in networking and seeking out new talent, and routinely interviewing candidates who he thinks will add value to the department and the business at large. To play a mentorship role to key departmental persons by supporting and guiding the execution of the teams’ duties, constantly ensuring that their professional skills are improving and readying them for the occupation of this position in his/her absence. To identify, tests, and scales emerging and high-impact digital channels that will facilitate goal achievement within the department. To leverage insight by consistently researching and tracking of relevant competitive trends and market conditions that will be the basis of the search marketing department’s strategy and direction. To evaluate and manage marketing technologies, establishes new consumer, expense, and revenue targets that will guide all marketing efforts after which he tracks and evaluates the effectiveness of the departments marketing efforts. The Director defines and reports on goals and key performance indicators for SEO and SEM/PPC, inclusive of cost-per-enrollment. To drive consumer conversion and segmentation strategies with a view of turning trial consumers into loyal consumers and current consumers into highly loyal super-consumers. He/she also guides the use of internal data as well as other data and technology solutions that deliver a more personalized and targeted search experiences. To partner closely with the Analytics departments within the business in order to acquire richer insights from data reporting processes, which enables the search marketing department to accurately measure the impact of search. Also, for the purpose of revenue generation for the business, the Head of Search Marketing takes a keen interest in technical SEM activities such as ensuring that all paid search programs are running at maximum potential. To play leading role in strategies implemented within the search marketing department and oversees the long-term planning of the department’s digital marketing calendar in order to ensure that all planned programs and projects are assigned to suitable personnel and executed in a timely manner. To oversee the development of creative briefs in order to ensure that consumer insights are the focal point and the driving force of the department’s campaign messaging. To play a leading role in the definition and maintenance of best practices within the department, availing clear and consistent operational improvements to the delivery of marketing, hence, maximizing success and reducing costs. To play an active role in guiding the development of creative, ad copy, and landing pages, which increases their specificity, breadth, and impact through continuous testing and assessment. To collaborates with the Business Lead by implementing new digital services that add value to the consumers’ experience. In addition to this, the Head of Search Marketing grows relationships with social industry leaders such as YouTube and Facebook in order to ensure that the business stays at the forefront of marketing innovation. To work closely with engineers, designers, and data analysts in defining SEO/SEM programs, tracking success, conducting experiments, and continuously optimizing and ensuring sales efforts are aligned with the marketing programs. To performs other duties as he deems fit for the effective execution of the duties as well as duties delegated by the Management/ Business Lead.
Min. Bachelor Degree in a technical field such as Computer Science, Economics, Mathematics, Statistics, Information Technology, Mathematics, or any other related field. A working experience of the equivalent is also acceptable Min. of 10+ years of working experience in a digital marketing, performance-based marketing, marketing strategy, or search environment. A proven and successful track record in strategic and operational leadership/ management, experience in managing SEM, SEO or PPC, delivering business KPIs through multi-channel marketing management, managing high performing individuals and giving clear strategic guidance. Have strong analytical skills and expertise, able to lead and guide testing and optimization in addition to directing broader analytic studies. Experience in optimizing bid strategies, A/B testing, and marketing mix modeling. Ability to interpret data and to create actionable insights and communicate those insights to junior personnel. Display strong knowledge in Google AdWords, Bing Ads among other numerous web analytics tools and platforms. Skilled mathematician, well-versed in MS Office and preparation of research, report/ presentation to Clients/ Management. Good communication skills in written and verbal and be able to clearly articulate even the most technical concepts in a way that a non-technical audience would easily understand.