Head of Search Engine Marketing (SEM)
Kuala Lumpur, Malaysia
Full Time
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• Serving as escalation point of contact for day-to-day clients • Shaping and articulating the department and agency’s view on customer segmentation, media strategy tactics and execution • Managing the strategic components of an integrated SEM campaign, with other digital and offline media. • Overseeing development of program strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, etc.) • Accountable for testing schedule, learning agenda, performance forecasts • Drawing insights from program results, keeping clients and internal teams looped in on strategic implications • Identifying and addressing client issues, as well as new opportunities within existing client business • Owning and clearly responding to client questions and issues related to media, serving as day-to-day contact • Managing assigned accounts within the media department with minimal oversight, including media planning, media negotiations and implementation, performance tracking and analysis, and various associated projects • Working closely with account, creative and measurement teams to ensure media plans and creative/measurement work are strategically aligned, client needs are met and quality levels are maintained • Managing and motivating junior staff, providing them ongoing feedback, performance evaluation, career direction and training • Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied • Providing creative solutions to client challenges; resourceful and able to troubleshoot issues with limited direction • Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders • Understanding big picture implications and how insights can be applied in other programs and channels • Active knowledge sharing with capability and broader agency
Skillset Requirements
• A four-year degree and 7 to 9 years of digital media experience, 6+ years of SEM experience • Deep familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and DoubleClick Search expertise required) • Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them • Keen attention to detail and an analytical approach to achieving objectives • Solid quantitative and research skills; proven data interpretation capability, proven ability to translate data insights into a story • Fluency with Microsoft Office (Word, PowerPoint, Excel). Experience working with Tag Management Solutions, DMP, MTA and Site Analytics tools • Strong ability to understand client objectives and how they translate into search and media strategies • Excellent client presence and ability to lead discussions with internal and external leadership • Stellar communication and presentation skills – you’re poised, articulate and convincing • Willingness to travel as needed – you’re open to new places, new faces and new ideas