DMP Activation Specialist
Kuala Lumpur, Malaysia
Others
Full Time
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Responsibility
DMP campaign set-up and campaign management • Implementation of all local markets DMP requests for existing use cases and segments • Consult on tracking and consistency in taxonomy • Understand product development and support rollout of new functionalities • Partner sites and local applications integration • Adobe target activities setup and monitoring • Use cases development support to markets • Cross platform knowledge for integration (DMP, AEM) • Setting up use case related assets in AEM • Support DMP consultant and the local digital analysts in adobe target segments monitoring, defining monitoring requirements for target, new use cases and segments development for onsite, optimization. • Collaborate with partners in relation with adobe target approval processes • Technical knowledge support for markets with campaign preparations and planning
Skillset Requirements
• Min. 3+ years of relevant experience in digital data management, web analytics and/or web personalisation • Knowledge of data management platform technology (sales force audience studio is a plus) • Knowledge of mar-tech technology stack (CRM, DMP, Onsite Personalisation, Web CMS, etc) • Knowledge and experience with Adobe Target and Adobe Experience cloud tools would be a plus • Strong organisation skills and deadline orientated • Strong communication skills –necessity to explain possibilities and to understand request • Ability to support strategy decisions with platform expertise (Relevant experience with web analytic sand web personalisation) • Programmatic experience (coming from media agency)