Market Adoption Lead
Kuala Lumpur, Malaysia
Marketing
Full Time
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Responsibility
- Drive local adoption of the DMP and global/regional strategy defined by HQ/region - Drive market adoption of DMP across region, develop a plan and make action to maximise market uptake and utilisation of DMP - Educate markets ongoing on best-practicies, use cases and product development - Coordinate DMP technology adoption in-market via an acceleration programme and globally defined blueprints - Gather insight through bi-weekly market check-ins and identify next steps, needs or blockers for DMP adoption - Collaborate with Regional clients on fast resolution and troubleshooting - Collaborate closely with Project Manager, Data Strategist, Delivery Manager to provide advice and support to local markets in performing and optimizing personalization strategies - Be a key player in helping the Global team shape DMP product strategy and roadmap by providing market perspective and insights from the regular check-ins - Work closely with the network team and market leads to implement campaign blueprints and leverage DMP technology for improved campaign efficiency and delivery of leads - Partner with the central analytics team to understand personalization strategy performance across the region and communicate actionable insights to the global team - Work cross functionally with key stakeholders across platform, analytics, and media partners to ensure platform adoption across markets - Partner with paid media and other channels to identify opportunities for cross-channel collaboration and coordinate strategies that ensure consistent marketing experiences across digital touchpoints - Build a market maturity map by working cross-functionally with the key stakeholders and identify any potential needs to help accelerate those markets - Report diligently on deliverables for proof of performance
Skillset Requirements
- 6+ years of experience in one or a combination of the following marketing, digital marketing or advertising technology. - Strong understanding of personalized communications and what role data and technology plays in that - Excellent collaborator – able to work closely with global, regional and local teams as well as partner agencies and client - Experience in data-driven personalized 360’ customer marketing approach & journey development, ideally with automotive background - Specific experience and a working knowledge of a DMP (Salesforce is a plus), including working in a DMP interface to create traits, segments, push audience live and prepare audience analysis - Proven track of providing expert consultancy in the field of data management platforms and web personalisation. - Hands on experience with Salesforce DMP (other parts of the SF cloud are advantage) - Experience in developing, activating, and optimizing audience targeting strategies - Understanding of overall connection between different marketing platforms: CMS, SFDMP, SFMC, Adobe Target, and Adobe Analytics, and media technology like ad servers and DSPs - Ability to manage multiple priorities/projects simultaneously while maintaining timelines and delivery plan - Ability to work with various stakeholders remotely on complex multinational project